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Training
Training Keeps Us, And Dealers, Headed In The Right Direction
Keeping up to date with the latest product offerings, program additions, and service techniques is a never-ending task. Because having this knowledge is imperative to our dealers' ability to maintain a high level of expertise with the consumer, American Tire Distributors has invested heavily in training. At our field training center in Huntersville, NC, we transfer the latest product knowledge to our sales staff, so they in turn can support our dealers with accurate and up-to-date information. We offer dealers training classes in retail sales, business management, and service techniques at little or no cost by collaborating with our manufacturer-suppliers, and we regularly host product update seminars for our dealers nationwide.
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Biographies
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Phillip Marrett
Senior Vice President of Marketing and Procurement |
Phil Marrett is Senior Vice President of Marketing and Procurement at American Tire Distributors, Inc. He joined the Company in 1998 as Regional Vice President of the Southeast Division. As Regional Vice President, he cultivated relationships with independent tire dealers by developing value-added services for them and paying attention to the details that directly impact their businesses.
Building on almost 30 years of tire industry experience, Marrett has been instrumental in building programs that add value to dealers beyond the price and delivery components offered by American Tire Distributors. Prior to joining American Tire Distributors, Marrett served as Regional Vice President for ITCO Tire Company. He also served as Vice President of Sales for Dunlop Tire, where he worked from 1976 until 1996. Prior to 1976, Marrett ran his own independent tire dealership in Guntersville, Florence and Muscle Shoals, Alabama.
Marrett is an outdoorsman at heart and enjoys all types of outdoor activities and recreational sports. He and his family reside in Davidson, North Carolina.
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Biographies
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Daniel Brown
Senior Vice President of Sales |
Dan Brown is Senior Vice President of Sales at American Tire Distributors, Inc. During almost 30 years with the Company, he has worked his way through sales, marketing, operations, and procurement functions. Brown became Senior Vice President of Sales in 2006. In this role, he is responsible for all sales and customer development efforts across ATD's coast-to-coast distribution center network. Prior to his current role, Brown was Senior Vice President of Procurement since 2001.
Brown started his career with American Tire Distributors (then The J. H. Heafner Co., Inc.) in 1975 and held various field sales assignments, before advancing to Director of Marketing and to Vice President of Marketing during the 1980s. In 1991, Brown became Vice President of Sales and Marketing, assuming responsibility for distribution center operations. In 1997, Brown was promoted to Senior Vice President of Sales and Marketing for Heafner Tire Group, Inc., responsible for vendor relations and program negotiations nationwide.
Brown received a Bachelor of Arts degree in Business Administration from Western Carolina University.
He and his family live in Cornelius, North Carolina, located north of Charlotte.
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Biographies
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Michael Gaither Executive Vice President and General Counsel |
Mike Gaither is Executive Vice President, General Counsel, and Secretary of American Tire Distributors, Inc., and has served in that role since May 1999. He joined the Company in 1991 as Senior Vice President, General Counsel and Secretary. Before joining the Company, Gaither provided legal services in private practice in Catawba County, North Carolina.
He has been intimately involved in the Company's evolution from a regional family-owned company to a nationwide enterprise focused on distribution and value-added services for independent tire dealers, helping the Company move through an intense period of acquisition, reorganization and re-emergence.
Gaither earned his Bachelor of Arts degree from Duke University and his J.D. degree from the University of North Carolina Chapel Hill. He is a member of the North Carolina State Bar Association and the American Bar Association. Gaither and his family make their home in Charlotte, North Carolina.
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Biographies
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William Berry President and Chief Operating Officer |
Bill Berry is President and Chief Operating Officer of American Tire Distributors,
Inc. Berry's 18 years of experience managing the finances of tire distributors has been a key
ingredient in American Tire Distributors' growth into a successful nationwide distribution business.
Berry joined American Tire Distributors in May 1998 when the J.H. Heafner Co. merged with ITCO
Tire Company. Since that time, he has served as American Tire Distributors' Senior Vice President
of Finance for the Southeast Division, and Executive Vice President and Chief Financial Officer,
before being named President in May 2003.
Berry joined ITCO as controller in 1984. He also served as Senior Vice President of Finance and
Executive Vice President in charge of business development, sales and marketing. Berry also has
held financial management positions with a subsidiary of the Dr. Pepper Company and worked in a
public accounting firm.
Berry earned a Bachelor of Arts degree from Virginia Tech. He is a member of
NCCPA and AICPA. Berry and his family reside in Davidson, North Carolina.
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Biographies
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Richard Johnson Chairman and Chief Executive Officer |
Dick Johnson is Chairman and Chief Executive Officer of American Tire Distributors, Inc. His business success stems from his ability to balance passionate common sense with expertise in the distribution business. Johnson, who became American Tire Distributors' Chairman and Chief Executive Officer in May 2003, is passionate about many things, including his belief that tire distributors who operate retail chains only deter the success of their own customers and ultimately the tire industry itself. Consequently, he has focused the Company on providing value-added distribution to independent tire dealers.
Johnson has led the Company through a period of divesting retail stores and improving its financial flexibility and strength. Since becoming Chairman and Chief Executive Officer, he has aligned a management team that brings a broad range of expertise to the Company's business of serving tire and wheel retail dealers. Supported by his multi-disciplined management team, Johnson also has begun to shape a common culture at American Tire Distributors, which had grown steadily during the 1990s through a series of acquisitions. Johnson has built a unified team committed to using its essential strengths - distribution and customer service - to help independent tire dealers grow their businesses.
Prior to becoming Chairman and Chief Executive Officer of American Tire Distributors, Johnson served as the Company's President and CEO since 2001. Before that time Johnson led Heafner Tire Group's Southeast Division as President. He also served as President and Chief Operating Officer of ITCO Tire Company from February 1997 until ITCO merged with Heafner in May 1998.
His management experience includes 30 years in another highly competitive industry: food distribution. From 1971 until 1996, Johnson served as Senior Vice President, then President and Chief Operating Officer, of Albert Fisher Foods, Inc. He also held management positions with Leprino Foods, Sargento Cheese and Kraft Foods.
Johnson holds an AA degree from Palm Beach College. Johnson and his family reside in the Lake Norman area just outside of Charlotte, North Carolina.
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Hall of Fame
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2000 - T.O. Haas |
After serving in the U.S. Army Air Force during World War II, T.O. Haas founded T.O. Haas Tire Company in 1947 with one tire, a tire vulcanizer, and a rented building. Haas Tire grew from these humble beginnings to be a 500 employee industry leader in the Midwest, with 2 warehouses, 4 distribution points, a commercial center, and 29 retail outlets servicing 9 states.
Mr. Haas was progressive with marketing efforts and computerization as he developed new tire dealerships in the Midwest. Mr. Haas has been an active leader in both civic and industry matters for decades. His accomplishments include:
*Co-authoring LB161, initiating the scrap-tire tax law, generating millions of dollars earmarked for solid waste management
*1990: Instrumental in the passage of LB163 in Nebraska, which addressed enviromental concerns of stockpiled tires.
*1997: Tire Business', Tire Dealer Humanitarian of the Year.
He has received numerous awards for his civic interests. His involvement includes:
*President, West O Business and Civic Organization
*Sponsor, K-9 Cards for Kids - Nebraska Law Enforcement Agency
*Nebraska Wildlife Federation Board of Directors
*Consultant, Peoples's City Mission of Lincoln, Nebraska
In 1999 Mr. Haas' donation and other efforts made it possible for the University of Nebraska to install a new turf at it's football stadium with a synthetic, grass-like surface that uses crumb rubber from tires.
Most recently, American Tire Distributors and T.O. Haas Tire made a $350,000 donation to the University of Nebraska in Mr. Haas' name in recognition of his years of service to the University and the Lincoln, NE community.
Mr. Haas died in 2002.
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Hall of Fame
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2000 - T.O. Haas |
After serving in the U.S. Army Air Force during World War II, T.O. Haas founded T.O. Haas Tire Company in 1947 with one tire, a tire vulcanizer, and a rented building. Haas Tire grew from these humble beginnings to be a 500 employee industry leader in the Midwest, with 2 warehouses, 4 distribution points, a commercial center, and 29 retail outlets servicing 9 states.
Mr. Haas was progressive with marketing efforts and computerization as he developed new tire dealerships in the Midwest. Mr. Haas has been an active leader in both civic and industry matters for decades. His accomplishments include:
*Co-authoring LB161, initiating the scrap-tire tax law, generating millions of dollars earmarked for solid waste management
*1990: Instrumental in the passage of LB163 in Nebraska, which addressed enviromental concerns of stockpiled tires.
*1997: Tire Business', Tire Dealer Humanitarian of the Year.
He has received numerous awards for his civic interests. His involvement includes:
*President, West O Business and Civic Organization
*Sponsor, K-9 Cards for Kids - Nebraska Law Enforcement Agency
*Nebraska Wildlife Federation Board of Directors
*Consultant, Peoples's City Mission of Lincoln, Nebraska
In 1999 Mr. Haas' donation and other efforts made it possible for the University of Nebraska to install a new turf at it's football stadium with a synthetic, grass-like surface that uses crumb rubber from tires.
Most recently, American Tire Distributors and T.O. Haas Tire made a $350,000 donation to the University of Nebraska in Mr. Haas' name in recognition of his years of service to the University and the Lincoln, NE community.
Mr. Haas died in 2002.
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Hall of Fame
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1999 - Ann H. Gaither |
Ann Heafner Gaither joined the Company in 1974 and served in a variety
of positions until 1985, when she was named CEO and Executive Vice
President. She assumed operating control and overall responsibility for
the J.H. Heafner Company, Inc., until 1990 when she transferred
operating control to her son, William H. Gaither. During her tenure,
her accomplishments included:
*Computerization of the Company
*Company growth at double the industry growth rate under Mrs. Gaither's leadership
*Completion of the Company's largest acquisition, Beach Tire Mart in 1985, which added 5 warehouses and expanded the Company's distribution into three new states.
*Induction into the Tire Industry Hall of Fame as the first female inductee and the first and as of today, the only sibling of a previous inductee to be elected to the Hall of Fame.
Outside her responsibilities with Heafner, Mrs. Gaither was very active in state government and volunteer work within her community. Below are some of the highlights of her involvement:
*1993-1999 Appointed to NC Department of Transportation
*1991-1993 First Female Chair of Trustees - UNC at Greensboro
*1989-1993 Elder - Presbyterian Church
*1986-1992 Western Piedmont Girl Scout Board Member - Catawba County
*1994 Working Woman list of America's Top 50 Women (no. 30 in '94)
*1989 Savvy 60 - List of top Women Business Executives (no. 30)
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Hall of Fame
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1985 - J.H. Heafner |
In 1985, the National Tire Dealers and Retreaders Association established a Tire Industry Hall of Fame. That year the industry honored James Harlan Heafner by inducting him into the Hall of Fame along with Harvey S. Firestone (founder of Firestone Tire and Rubber), and Frank A. Seiberling (founder of The Goodyear Tire and Rubber Company).
Mr. Heafner was cited for his pioneering efforts in tire distribution, private branding, and his industry and community support. In 1935 he gave up a career in education to begin a small tire business that developed into one of the most respected and successful independently owned companies within the industry. His legacy endures today through American Tire Distributors.
Mr. Heafner was one of the first to recognize the need for an "non-national" tire brand that would offer the consumer an alternative to the higher priced national brands, would be exclusive to his Company, and would be available to him as he expanded into new markerts.
In the late 1960's Mr. Heafner founded and presided over Global Tire and Rubber Company. From this experience he launched the Company's own private brand, Regul tires, in the mid-1970's. Operating control of Heafner Tire Company, Inc. transitioned to his daughter, Ann Gaither in 1985. Mr. Heafner died in May of 1988.
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Hall of Fame
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| 1985 - J.H. Heafner |
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1999 - Ann H. Gaither |
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2000 - T.O. Haas |
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Biographies
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| Richard Johnson
Chairman and Chief Executive Officer |
William Berry
President and Chief Operating Officer |
Michael Gaither
Executive Vice President and General Counsel |
Daniel Brown
Senior Vice President of Sales |
Phillip Marrett
Senior Vice President of Marketing and Procurement |
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People
Our People Make The Difference
We believe excellent service and exceptional value distinguish a good company from a great one. These two values are evident in the people that make up American Tire Distributors. From our drivers to the CEO, a dedication to serving the tire and wheel retailer is priority one. This includes technical expertise from our wheel and equipment specialists, financial management training from our financial services department, and marketing support from account managers and our corporate marketing department. Providing tires and wheels to independent dealers is just the beginning of our commitment. We want to help dealers grow their business, generate more sales, increase their consumer base, and remain profitable. Our commitment is never ending. |
Vision
Our Vision
Our vision is to be the tire retailers' first choice for tires, wheels and related products and services, earning loyalty and growth with the industry's most powerful combination of price, brand selection, nearby warehousing, rapid delivery and retail consulting services.
Our Mission
We will build, acquire and operate America's most complete and best-managed network of coast-to-coast tire distribution centers, creating a purchasing and warehousing powerhouse that earns extraordinary returns for customers, shareholders, and staff.
Our Culture
American Tire Distributors will achieve its Vision and Mission through a culture that celebrates:
- People of the highest integrity
- People who are committed to the success of our customers
- People who seize opportunities to serve our customers in extraordinary ways
- People who understand the rewards of teamwork
- People who are focused on the details that lead to excellence
- People who are driven to build, grow and innovate-today
- People who accept responsibility and ask for more
These benefits combined with our training programs, our financial consulting services, and our commitment to customer service provide tire and wheel replacement dealers with a strong advocate and an extension of their dealership's team.
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What is ATD ServiceBay?
ATD ServiceBAY provides tire retailers with the support and service critical to succeed in today's increasingly comptetive marketplace. Excelling in business requires attention on many fronts:
- Developing marketing strategies and programs to get new customers coming through your doors,
- Providing the customer service and expertise required to keep existing customers coming back,
- Creating new services and using new technologies to enhace your profitability,
- Improving the efficiency of your operations,
- And so much more...
These multiple demands are especially challenging to a tire retailer who wants to maintain independence. This is why ATD ServiceBAY becomes so valuable to you. You benefit because American Tire Distributors is on your side of the road as your distribution partner.
ATD ServiceBAY offers the broad range of programs, services, tools, and technologies that a tire retailer needs to be successful. As your business grows, so does your eligibility and the level of benefits you receive. The rewards of ATD ServiceBAY increase and, as a result, you can focus on building your buiness and achieving your goals
WarrantyBAY
Build trust among your customers and increase the profitability of your transactions. WarrantyBAY allows you to offer a national service warranty and a nationwide road hazard warranty to your customers.
CreditBAY
Build customer loyalty and increase your sales. CreditBAY allows you to offer a name-brand credit card with attractive benefits versus other national credit cards.
MarketingBAY
American Tire Distributors' national footprint and purchasing power result in a program offering and marketing plan unsurpassed in the industry. MarketingBAY allows you to take advantage of ATD-exclusive promotions, valuable upgrade programs, and many marketing tools to build your sales and profits.
TechnologyBAY
Utilize the latest technology in the industry to improve the efficieny of your store operations. TechnologyBAY offers tools to manage your business and build your sales.
TrainingBAY
Participate in exclusive training programs and driving events to gain knowledge of new products and new approaches to operating your business.
BusinessBAY
Utilize American Tire Distributors' strengths and contacts to participate in national account programs and national purchase programs.
BenchmarkBAY
Eligible ATD customers can choose to participate in this program to quantitatively measure their performance versus similar dealers in the BenchmarkBAY network. |
Products - Wheels | Tires | Equipment & Supplies | Envizio
 Envizio® - Try it out!
Envizio allows consumers to envision how their vehicle will look with new wheels. Customers that use Envizio do not have to worry about the complexity of wheel fitments because Envizio only displays the wheels and tires that fit a particular vehicle. With the ability to save multiple car images in their "garage" and email favorites to their friends, Envizio provides a complete online experience for your wheel consumers. Consumers can find dealers experienced in proper wheel installation by using the dealer locator incorporated into Envizio.
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 Xpress Performance® - www.XpressPerformance.com
Xpress Performance is a business to business high performance tire, wheel, and suspension product direct-delivery program. Xpress Performance offers 12 performance tire brands and more than 145 wheel styles to fit virtually any vehicle application.
"The market for ultra-high performance tires, wheels and accessories continues to grow and become a larger portion of the overall market. Xpress Performance provides a way for our customers to take advantage of this growth without increasing their inventory cost and incurring additional freight charges from their suppliers."
- Phil Marrett
Senior VP, Sales and Marketing
American Tire Distributors
Xpress Performance products are showcased in a catalog for easy order from a local distribution center or the Xpress Performance call center. The order is processed by the distribution center and shipped to customers with prompt delivery and no additional shipping charges.
Xpress Performance technicians are available through the call center to assist in complex wheel and tire applications and offer technical experience to match tire and wheel combinations with specific vehicles.
Contact the Xpress Performance call center at 866-978-4737 for more information.
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 ATDOnline And ATDOnline Pro
Time is money. More time to spend with a consumer can mean more profitability for a tire and wheel retail dealership. ATDOnline offers American Tire Distributors' customers online access to millions of dollars of inventory, all day, everyday.
Dealers can:
ˇ Check price and availability of products
ˇ Have access to product specials
ˇ Place orders at a time most convenient to them
ˇ Eliminate waiting on the phone to place an order
ˇ Have quick order processing with shipment on the next scheduled delivery truck
ˇ Access account information including payment status and marketing information
ˇ Access services from vendors such as Staples and CompanyClothes.Com
ATDOnlineŽ Rewards
As an added bonus for using ATDOnline Online, American Tire Distributors offers ATDOnline Rewards. Dealers earn rewards points every time they place an order online with ATDOnline. Rewards points can be redeemed for airline tickets, gifts, trips, and much more, depending on the point value of the prize chosen.
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The demands of marketing a tire and wheel business can be extremely time consuming. By taking advantage of the marketing opportunities we offer, our customers get the benefit of our marketing, expanding their co-op marketing dollars and reducing the time and money investment needed to attract new customers.
For our dealers, American Tire Distributors provides:
ˇ Dealer Purchase programs, including Alliance, Tire Starz, Tire Starz Lite
ˇ Promotional opportunities/
ˇ Advertising support
ˇ Product marketing materials
ˇ Complimentary, one-on-one consulting and design services
"For the full service that we get, for all the marketing assistance, for the availability of seminars and courses, for the co-op programs that they run, and for the service they give, it's worth our while to buy from them."
- Hylton Epstein, Owner
Tire Force
Alpharetta, Georgia
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As a distributor, American Tire Distributors offers a business value beyond quality products and logistics services. Our financial services department serves as a resource for owners and tire and wheel retail managers.
Our financial services team can:
ˇ Help you grow profits and reduce expenses
ˇ Gauge your performance against competitors of similar size
ˇ Hold seminars on inventory reduction, expense reduction, and
succession planning
ˇ Provide recommendations for profit improvement based on income
statements
All of this is done at no charge, as a service to our customers.
If you are interested in finding out more about our financial seminars, e-mail us at Seminars@atd-us.com
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Products - Wheels | Tires | Equipment & Supplies | Envizio
Being a successful service shop involves having the right tools and equipment to do the job. At American Tire Distributors, our customers get the benefit of technical expertise, reduced downtime, and convenient service from our offering of the most popular equipment brand names from the world’s leading manufacturers. From valve stems to our own highly rated Magnum® line of automotive lifts, we offer tire dealers and aftermarket service shops the tools and supplies they need to run a successful business. With one call, our customers have access to tires, wheels, wheel weights, patches, automotive service equipment, and much more to satisfy even the most demanding tire consumers.
To find your Equipment Sales Rep use our Locator Program.
4th Quarter Equipment Mailer
For more information on the equipment and supplies we carry, send an e-mail to Equipment@atd-us.com
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Products - Wheels | Tires | Equipment & Supplies | Envizio
Tires make up the largest segment of American Tire Distributors’ sales. The breadth and depth of our selection of passenger, light truck, medium truck, atv, lawn/garden, farm, off the road, and industrial tires allow our customers to offer consumers more choice. Offering easy access and availability to more than 20 different tire brands provide a convenient one-stop-shop for tire retailers of all types.
With established routes, professional drivers, and daily delivery in metropolitan markets, we provide prompt delivery of the tires and products automotive service dealers need, as a standard part of our service package. Because we deliver most orders within 24 hours, our customers have the ability to offer more choices without adding more inventory cost.
For more information on the tires we carry, send an e-mail to TireInfo@atd-us.com.
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Products - Wheels | Tires | Equipment & Supplies | Envizio
Tires, Wheels, Equipment and Supplies
Our customers rely on American Tire Distributors to provide more selection, wider availability, and easy access to a complete package of tires, performance wheels, service equipment, and shop supplies.
We carry tires for passenger vehicles, pick-up trucks, sport utility vehicles, tractor-trailers, buses, commercial applications, farm machinery, and specialty and recreational vehicles.
Our wheel offering to retailers includes performance wheels for passenger vehicles, pick-up trucks, and sport utility vehicles with rim diameters ranging from 13" to 26".
Read below to learn more about the products we offer.
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American Tire Distributors
Since 1935 American Tire Distributors has supported the nation’s tire dealers, service repair shops, and automotive performance shops with prompt and convenient delivery of the products, tools, and programs they need to service a country on the move. Today, these same customers rely on us to provide a complete package of tires, custom wheels, service equipment, shop supplies, and a full complement of business resources needed to meet the challenge of an increasingly demanding and competitive retail landscape. We provide a whole lot more than just products. We offer a total package. Keep reading to find out more about us...
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Wheel Envizio® is an online resource that make it easy to for you to envision your desired custom wheels on your make, model and color of car or truck. |
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Michelin brand tires through eligible dealers.
